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1
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Van Rompay, T, | Association for Consumer Research | 2008 ,
2
Effects of Interior Color on Health Care Consumers: A 360 Degree Photo Simulation Experiment
Effects of Interior Color on Health Care Consumers: A 360 Degree Photo Simulation Experiment
Verhoeven, J. W. M., | Association for Consumer Research | 2006 ,
3
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Verhoeven, J. W. M, | Association for Consumer Research | 2007 ,
4
"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
Fransen, M. L, | Association for Consumer Research | 2007 ,
5
Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Fennis, B. M., | Association for Consumer Research | 2005 ,
6
Service Validity and Service Reliability of Search, Experience and Credence Services: A Vignette Study
Service Validity and Service Reliability of Search, Experience and Credence Services: A Vignette Study
Galetzka, M., | Association for Consumer Research | 2005 ,
7
Interpersonal Communication and Compliance : The Disrupt-Then-Reframe Technique in Dyadic Influence Settings
Interpersonal Communication and Compliance : The Disrupt-Then-Reframe Technique in Dyadic Influence Settings
Bob M. Fennis., | SAGE PERIODICALS Inc | 2006 ,
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