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"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Fransen, M. L
- 서명/저자
- Be All You Can Be: The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior / Fransen, M. L , Fennis, B. M. , Pruyn, A. T. H.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 206-207
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Fennis, B. M.
- 기타저자
- Pruyn, A. T. H.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238932
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aFransen, M. L
■24510▼a"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior▼dFransen, M. L▼eFennis, B. M.▼ePruyn, A. T. H.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 206-207
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aFennis, B. M.
■7001 ▼aPruyn, A. T. H.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
