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1
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
Posavac, S. S., | Association for Consumer Research | 2001 ,
2
Prevention, Promotion, and the Adoption of New Products
Prevention, Promotion, and the Adoption of New Products
Herzenstein, M., | Association for Consumer Research | 2005 ,
3
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
Herzenstein, M., | Association for Consumer Research | 2005 ,
4
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
Cronley, M. L., | Association for Consumer Research | 2001 ,
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