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1
When Social Influences Have Far Reaching Implications
When Social Influences Have Far Reaching Implications
Popa, M, | Association for Consumer Research | 2008 ,
2
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
3
Not Just Fairness: Understanding Consumer's Intentions to Buy FairTrade Products
Not Just Fairness: Understanding Consumer's Intentions to Buy FairTrade Products
Monica Popa, | Association for Consumer Research | 2010 ,
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