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1
Distinguishable neural circuits for motivation and valuation underlying decision making
Distinguishable neural circuits for motivation and valuation underlying decision making
Ad litt, | Association for Consumer Research | 2010 ,
2
Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making
Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making
Plassmann, H., | Association for Consumer Research | 2008 ,
3
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Plassmann, H, | Association for Consumer Research | 2007 ,
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