서브메뉴
검색
Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making
Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Plassmann, H.
- 서명/저자
- Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making / Plassmann, H.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 129-132
- 주기사항
- included reference(참고문헌 수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240202
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aPlassmann, H.
■24510▼aDeal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making▼dPlassmann, H.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 129-132
■500 ▼aincluded reference(참고문헌 수록)
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
