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1
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Rajdeep Grewal and Patriya Tansuhaj, | American Marketing Association | 2001 ,
2
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy
Rachel Maldonado, | Association for Consumer Research | 2002 ,
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