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1
Linearize This! Why consumers underestimate food portion changes and how to help them
Linearize This! Why consumers underestimate food portion changes and how to help them
Pierre Chandon, | Association for Consumer Research | 2010 ,
2
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Ordabayeva, N, | Association for Consumer Research | 2008 ,
3
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
4
Conspicous Consumption in a Recession: Trends, Motivators, and Perceptions
Conspicous Consumption in a Recession: Trends, Motivators, and Perceptions
Ordabayeva N, | Association for Consumer Research | 2011 ,
5
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
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