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Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Lajos J
- 서명/저자
- Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials / Lajos J , 공저 Ordabayeva N, Chattopadhyay A
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 613p ~ 614p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237974
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aLajos J
■24510▼aMood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials▼dLajos J▼e공저 Ordabayeva N, Chattopadhyay A
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 613p ~ 614p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aOrdabayeva N, Chattopadhyay A
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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