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1
Goals or Means: How Psychological Distance Influences Depletion Effects
Goals or Means: How Psychological Distance Influences Depletion Effects
Kellogg Nidhi Agrawal, | Association for Consumer Research | 2010 ,
2
Harboring Hope and avoiding Anxiety : The role of emotions in determining the effectiveness of fear appeals
Harboring Hope and avoiding Anxiety : The role of emotions in determining the effectiveness of fear appeals
Nidhi Agrawal, | Association for Consumer Research | 2010 ,
3
When Behavioral Frequency Judgments Depend on Incidental Emotions
When Behavioral Frequency Judgments Depend on Incidental Emotions
Geeta Menon, | Association for Consumer Research | 2010 ,
4
Biases in social comparisons : optimism or pessimism?
Biases in social comparisons : optimism or pessimism?
Geeta menon, | Association for Consumer Research | 2010 ,
5
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
Shailendra Protap Join., | University of Chicago Press | 2006 ,
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