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1
It could happen to me : Risk estimates and the positivity / negativity bias
It could happen to me : Risk estimates and the positivity / negativity bias
Nicholas Lurie, | Association for Consumer Research | 2004 ,
2
Decision Making in Information-Rich Environments: the Role of Information Structure
Decision Making in Information-Rich Environments: the Role of Information Structure
Nicholas Lurie, | Association for Consumer Research | 2002 ,
3
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
4
Visual Representation: Implications for Decision Making (pp. 160-177)
Visual Representation: Implications for Decision Making (pp. 160-177)
Nicholas H. Lurie, | American Marketing Association | 2007 ,
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