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Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
2
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
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