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1
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Schramm-Klein, H, | Association for Consumer Research | 2008 ,
2
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
3
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
4
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
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