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1
Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan and Lopo L. Rego, | American Marketing Association | 2009 ,
2
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
3
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Douglas W. Vorhies, | American Marketing Association | 2005 ,
4
Understanding Firms' Customer Satisfaction Information Usage
Understanding Firms' Customer Satisfaction Information Usage
Neil A. Morgan, | American Marketing Association | 2005 ,
5
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Neil A. Morgan, | American Marketing Association | 2004 ,
6
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Douglas W. Vorhies, | American Marketing Association | 2003 ,
7
Gender and the Welfare State: New Research on the Origins and Consequences of Social Policy Regimes
Gender and the Welfare State: New Research on the Origins and Consequences of Social Policy Regimes
Morgan, K., | Comparative Politics | 2001 ,
8
Why the Software Industry Needs a Good Ghostbuster
Why the Software Industry Needs a Good Ghostbuster
Morgan, J. N., | Association for Computing Machinery | 2005 ,
9
A View of the Parallel Computing Landscape
A View of the Parallel Computing Landscape
Asanovic, K., | Association for Computing Machinery | 2009 ,
10
Combined effects of recombinant human BMP-7 (rhBMP-7) and parathyroid hormone (1–34) in metaphyseal bone healing
Combined effects of recombinant human BMP-7 (rhBMP-7) and parathyroid hormone (1–34) in metaphyseal bone healing
Morgan, E. F., | Elsevier Inc | 2008 ,
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