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1
Marketing Alliances, Firm Networks, and Firm Value Creation
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan and Christine Moorman, | American Marketing Association | 2009 ,
2
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
3
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
4
Health Communication and Consumer Action: Promise and Pitfalls
Health Communication and Consumer Action: Promise and Pitfalls
Moorman, C, | Association for Consumer Research | 2008 ,
5
Consumer Confidence and Knowledge Calibration
Consumer Confidence and Knowledge Calibration
Moorman, C., | Association for Consumer Research | 2001 ,
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