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1
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
2
Does Academic Research Help or Hurt MBA Programs?
Does Academic Research Help or Hurt MBA Programs?
Debanjan Mitra and Peter N. Golder, | American Marketing Association | 2008 ,
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