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1
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
2
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Sharon Ng, | Association for Consumer Research | 2004 ,
3
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
4
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
5
The Audit Risk Model, Business Risk and Audit-Planning Decisions
The Audit Risk Model, Business Risk and Audit-Planning Decisions
Houston, Richard W, | American Accounting Assn | 1999 ,
6
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Sharon Ng., | University of Chicago Press | 2006 ,
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