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1
Catching Goals in the Act of Decision Making
Catching Goals in the Act of Decision Making
Kurt Carlson, | Association for Consumer Research | 2010 ,
2
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
Atalay, A. S., | Association for Consumer Research | 2006 ,
3
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Bond, S. D., | Association for Consumer Research | 2006 ,
4
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
Carlson, K. A, | Association for Consumer Research | 2007 ,
5
Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
Kurt A. Carlson., | University of Chicago Press | 2006 ,
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