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6 Results:AA:MATTHEW PP:AMERICAN MARKETING ASSOCIATION 0.171 sec.
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1
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
2
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
3
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
4
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
5
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
6
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
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