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1
Identity reinforcement : The dynamic effects of evaluation on the implicit self concept
Identity reinforcement : The dynamic effects of evaluation on the implicit self concept
Mark Forehand, | Association for Consumer Research | 2004 ,
2
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Yanliu Huang, | Association for Consumer Research | 2010 ,
3
The color of the chameleon depends on the primetype
The color of the chameleon depends on the primetype
Americus reed II, | Association for Consumer Research | 2010 ,
4
Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
Kratcholova, M, | Association for Consumer Research | 2008 ,
5
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
de Jong, M.G, | Association for Consumer Research | 2008 ,
6
Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations
Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations
Makienko, I., | Association for Consumer Research | 2006 ,
7
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
Suri, R., | Association for Consumer Research | 2006 ,
8
An Exploration of Consumer Forgiveness Following Marketer Transgressions
An Exploration of Consumer Forgiveness Following Marketer Transgressions
Chung, E., | Association for Consumer Research | 2006 ,
9
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Kim, H.J, | Association for Consumer Research | 2008 ,
10
To Breakup or Make Up? The Psychology of Consumer Forgiveness
To Breakup or Make Up? The Psychology of Consumer Forgiveness
Mogilner, C., | Association for Consumer Research | 2008 ,
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