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1
Construal and Categorization: Impacts of Psychological Distance on Brand Extensions
Construal and Categorization: Impacts of Psychological Distance on Brand Extensions
Lu F.-C, | Association for Consumer Research | 2011 ,
2
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Lu F.-C, | Association for Consumer Research | 2011 ,
3
Why does fixation persist? experimental evidence on the judgment performance effects of expensing intangibles
Why does fixation persist? experimental evidence on the judgment performance effects of expensing intangibles
Joan L Luft, | American Accounting Assn | 2001 ,
4
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
5
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
6
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
7
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
8
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
9
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
10
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
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