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1
Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan and Lopo L. Rego, | American Marketing Association | 2009 ,
2
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
3
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
Thomas S. Gruca, | American Marketing Association | 2005 ,
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