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1
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
2
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
3
The effect of service employees’ technology readiness on technology acceptance
The effect of service employees’ technology readiness on technology acceptance
R. Walczuch, | North-Holland | 2007 ,
4
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
Lei, J, | Association for Consumer Research | 2008 ,
5
The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation
The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation
Bleijerveld, J, | Association for Consumer Research | 2008 ,
6
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
Lei, J., | Association for Consumer Research | 2006 ,
7
Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Pruppers, R., | Association for Consumer Research | 2005 ,
8
Angels and Demons: The Differential Effects of Less Threatening Food Temptations on Consumption
Angels and Demons: The Differential Effects of Less Threatening Food Temptations on Consumption
Belei N, | Association for Consumer Research | 2011 ,
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