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1
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
Lei, J, | Association for Consumer Research | 2008 ,
2
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
Lei, J., | Association for Consumer Research | 2006 ,
3
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
4
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
5
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
6
A Survey on Middleware for Context-Awareness in Ubiquitous Computing Environments
A Survey on Middleware for Context-Awareness in Ubiquitous Computing Environments
N. Q. Hung, | 한국정보처리학회 | 2003 ,
7
Model reaching adaptive control for vibration isolation.
Model reaching adaptive control for vibration isolation.
Lei Zuo, | Institute of Electrical and Electronics Engineers | 2005 ,
8
Research Note—A Model of Conflict, Leadership, and Performance in Virtual Teams
Research Note—A Model of Conflict, Leadership, and Performance in Virtual Teams
Robin L. Wakefield, | Informs | 2008 ,
9
Research Commentary: Technology-Mediated Learning—A Call for Greater Depth and Breadth of Research
Research Commentary: Technology-Mediated Learning—A Call for Greater Depth and Breadth of Research
Maryam Alavi, | Informs | 2001 ,
10
An Information Company in Mexico: Extending the Resource-Based View of the Firm to a Developing Country Context
An Information Company in Mexico: Extending the Resource-Based View of the Firm to a Developing Country Context
Sirkka L. Jarvenpaa, | Informs | 1998 ,
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