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1
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
Lei, J, | Association for Consumer Research | 2008 ,
2
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
Lei, J., | Association for Consumer Research | 2006 ,
3
Information and Coordination : Essays in Macroeconomic Theory
Information and Coordination : Essays in Macroeconomic Theory
Leijonhufvud, Axel., 320.1-L525i | Oxford University Press | 1981 320.1-L525i,
4
그렇게 종말은 오고 - [전자책]
그렇게 종말은 오고 - [전자책]
라이버, 프리츠, 843.5-5 | 위즈덤커넥트:Wisdom Connect | 2024 843.5-5,
5
분홍색 귀 - [전자책]
분홍색 귀 - [전자책]
라인스터, 머레이, 843.5-5 | 위즈덤커넥트:Wisdom Connect | 2024 843.5-5,
6
(아주 작은) 대화의 기술 - [전자책] : 힘들이지 않고 사람의 마음을 얻는 80가지 인간관계의 기술
(아주 작은) 대화의 기술 - [전자책] : 힘들이지 않고 사람의 마음을 얻는 80가지 인간관계의 기술
라운즈, 레일, 331.18-5 | 현대지성 | 2024 331.18-5,
7
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
8
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
9
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
10
A Survey on Middleware for Context-Awareness in Ubiquitous Computing Environments
A Survey on Middleware for Context-Awareness in Ubiquitous Computing Environments
N. Q. Hung, | 한국정보처리학회 | 2003 ,
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