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5 Results:AA:LEHMANN W PP:AMERICAN MARKETING ASSOCIATION 0.124 sec.
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1
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
2
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
3
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
4
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
5
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
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