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1
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
2
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
3
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
4
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
5
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
6
From 'Soviet' to 'European' Yaroslavl: Changing Neighbourhood Structure in Post-Soviet Russian Cities
From 'Soviet' to 'European' Yaroslavl: Changing Neighbourhood Structure in Post-Soviet Russian Cities
Lehmann, S. G., | Longman | 1997 ,
7
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Punam anand Keller, | Association for Consumer Research | 2010 ,
8
Tumor necrosis factor alpha (TNF-α) coordinately regulates the expression of specific matrix metalloproteinases (MMPS) and angiogenic factors during fracture healing
Tumor necrosis factor alpha (TNF-α) coordinately regulates the expression of specific matrix metalloproteinases (MMPS) and angiogenic factors during fracture healing
Lehmann, W., | Elsevier Inc | 2005 ,
9
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
10
Shaping customer satisfaction through self-awareness cues
Shaping customer satisfaction through self-awareness cues
Michel tuan pham, | Association for Consumer Research | 2010 ,
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