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1
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
2
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
3
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
4
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
5
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
6
Influences on the Satisfaction and Retention of 1st-Year Teachers: The Importance of Effective School Management
Influences on the Satisfaction and Retention of 1st-Year Teachers: The Importance of Effective School Management
Stockard, J., | Corwin Press Inc. | 2004 ,
7
From 'Soviet' to 'European' Yaroslavl: Changing Neighbourhood Structure in Post-Soviet Russian Cities
From 'Soviet' to 'European' Yaroslavl: Changing Neighbourhood Structure in Post-Soviet Russian Cities
Lehmann, S. G., | Longman | 1997 ,
8
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Punam anand Keller, | Association for Consumer Research | 2010 ,
9
Tumor necrosis factor alpha (TNF-α) coordinately regulates the expression of specific matrix metalloproteinases (MMPS) and angiogenic factors during fracture healing
Tumor necrosis factor alpha (TNF-α) coordinately regulates the expression of specific matrix metalloproteinases (MMPS) and angiogenic factors during fracture healing
Lehmann, W., | Elsevier Inc | 2005 ,
10
A cultural tourism research agenda
A cultural tourism research agenda
Lehman, K., | Pergamon | 2014 ,
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