본문

Multilingual
1
Lehman, K., | Pergamon | 2014 ,
2
Jacob Goldenberg, | American Marketing Association | 2009 ,
3
Donald R. Lehmann, | American Marketing Association | 2004 ,
4
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
5
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
6
7
8
9
Punam anand Keller, | Association for Consumer Research | 2010 ,
10