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When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, | American Marketing Association | 2009 ,
2
Selling Tragedy: The Commodification of Ground Zero
Selling Tragedy: The Commodification of Ground Zero
Marcoux, J.-S., | Association for Consumer Research | 2005 ,
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