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2 Results:AA:LEE PETER H PP:AMERICAN MARKETING ASSOCIATION 0.156 sec.
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1
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
2
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
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