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1
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Kwaku Atuahene-Gima, | American Marketing Association | 2004 ,
2
Resolving the Capability: Rigidity Paradox in New Product Innovation
Resolving the Capability: Rigidity Paradox in New Product Innovation
Kwaku Atuahene-Gima, | American Marketing Association | 2005 ,
3
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Kwaku Atuahene-Gima, | American Marketing Association | 2002 ,
4
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Rebecca J. Slotegraaf, | American Marketing Association | 2011 ,
5
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
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