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1
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
2
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan, | American Marketing Association | 2004 ,
3
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
4
전기화학적으로 형성된 알파 상 니켈 수산화물의 층간 거리에 미치는 음이온의 영향 연구
전기화학적으로 형성된 알파 상 니켈 수산화물의 층간 거리에 미치는 음이온의 영향 연구
Kumar, V. Ganesh, | 대한화학회 | 2006 ,
5
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
6
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
7
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
8
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
9
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
10
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
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