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1
Apologies and gropons to resolve consumer complaints : How appealing is each to you versus to others
Apologies and gropons to resolve consumer complaints : How appealing is each to you versus to others
Rebecca K Rantner, | Association for Consumer Research | 2004 ,
2
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
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