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1
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
2
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
3
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
4
I'm an American Girl
I'm an American Girl
Kozinets R,, | Association for Consumer Research | 2004 ,
5
There and Back Again: A Consumption Journey
There and Back Again: A Consumption Journey
Kozinets, R., | Association for Consumer Research | 2006 ,
6
ACR 2005 North American Film Festival Overview
ACR 2005 North American Film Festival Overview
Belk, R., | Association for Consumer Research | 2006 ,
7
American Girl: The Family Brand
American Girl: The Family Brand
Kozinets, R., | Association for Consumer Research | 2005 ,
8
The Last Picture Show
The Last Picture Show
Belk R, | Association for Consumer Research | 2011 ,
9
Partners in Sustainability: Consumer Culture Theory Approaches to Personal and Social Transformation
Partners in Sustainability: Consumer Culture Theory Approaches to Personal and Social Transformation
Press M, | Association for Consumer Research | 2011 ,
10
Special Session Summary Utopian Consumption
Special Session Summary Utopian Consumption
Robert V. Kozinets, | Association for Consumer Research | 2002 ,
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