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1
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
2
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
3
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
4
Measuring Information Technology Payoff: A Meta-Analysis of Structural Variables in Firm-Level Empirical Research
Measuring Information Technology Payoff: A Meta-Analysis of Structural Variables in Firm-Level Empirical Research
Rajiv Kohli, | Informs | 2003 ,
5
Antecedents of B2C Channel Satisfaction and Preference : Validating e-Commerce Metrics
Antecedents of B2C Channel Satisfaction and Preference : Validating e-Commerce Metrics
Sarv Devaraj, | Informs | 2002 ,
6
Territoriality at the Magh Mela: The Effects of Organizational Factors and Intruder Characteristics
Territoriality at the Magh Mela: The Effects of Organizational Factors and Intruder Characteristics
Ruback, R. B., | Sage Publications | 2005 ,
7
Emic understandings of Kumbh Mela pilgrimage experiences
Emic understandings of Kumbh Mela pilgrimage experiences
Buzinde, C. N., | Pergamon | 2014 ,
8
Scarcity's Effects on Evaluation of Prices
Scarcity's Effects on Evaluation of Prices
Suri, R, | Association for Consumer Research | 2007 ,
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