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1
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
2
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
3
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
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