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1
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
2
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
Cronley, M. L., | Association for Consumer Research | 2006 ,
3
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Ewing, D.R, | Association for Consumer Research | 2008 ,
4
Subliminal Prime-to-Behavior Effects
Subliminal Prime-to-Behavior Effects
Deval H, | Association for Consumer Research | 2011 ,
5
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
Cronley, M. L., | Association for Consumer Research | 2001 ,
6
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
Posavac, S. S., | Association for Consumer Research | 2001 ,
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