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1
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
2
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Kalpesh kaushik desai, | Association for Consumer Research | 2010 ,
3
Attitude strength and consistency between attitude and behavior
Attitude strength and consistency between attitude and behavior
Kalpesh Kaushik desai, | Association for Consumer Research | 2010 ,
4
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
5
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
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