1
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
2
Frank Q. Fu,
| American Marketing Association |
2010
,
3
Dewi I. Jones,
| Institute of Electrical and Electronics Engineers |
2004
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4
René Cumplido,
| Institute of Electrical and Electronics Engineers |
2005
,
5
Paul D. A. Jones,
| Institute of Electrical and Electronics Engineers |
2003
,
6
N. R. Harland,
| Institute of Electrical and Electronics Engineers |
2001
,
7
Paul D. A. Jones,
| Institute of Electrical and Electronics Engineers |
2007
,
8
Rory A. Cooper,
| Institute of Electrical and Electronics Engineers |
2000
,
9
Quentin Jones,
| Informs |
2004
,
10
V. Mellarkod,
| North-Holland |
2007
,
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