3
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
4
Frank Q. Fu,
| American Marketing Association |
2010
,
5
Jones, C.,
| Longman |
1999
,
6
Robert D. Jewell,
| Association for Consumer Research |
2002
,
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- American Marketing Association (2+)
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