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1
Designing Effective Refutations: Perceptual Similarity and Belief Change
Designing Effective Refutations: Perceptual Similarity and Belief Change
Johar, G. V., | Association for Consumer Research | 2005 ,
2
"I Yam What I Yam"... or Am I? Impact of Changing Selves on Information Processing and Decision Making
"I Yam What I Yam"... or Am I? Impact of Changing Selves on Information Processing and Decision Making
Johar, G. V., | Association for Consumer Research | 2000 ,
3
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
Milind Dawande, | Informs | 2008 ,
4
Where there is a will, Is there a way? the effect of lay theories of self control on goal setting and achievment
Where there is a will, Is there a way? the effect of lay theories of self control on goal setting and achievment
Anirban Mukhopadhyay, | Association for Consumer Research | 2004 ,
5
The world according to garp : the influence of lay theories about others on consumer judgment and behavior
The world according to garp : the influence of lay theories about others on consumer judgment and behavior
Gita V Johar, | Association for Consumer Research | 2004 ,
6
Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
Mukhopadhyay, A., | Association for Consumer Research | 2005 ,
7
How Well Do You Know Me? Consumer Calibration of Others' Knowledge
How Well Do You Know Me? Consumer Calibration of Others' Knowledge
Gershoff, A. D., | Association for Consumer Research | 2005 ,
8
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
9
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Maureen Morrin, | Association for Consumer Research | 2002 ,
10
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
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