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1
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
2
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
3
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Jennifer J. Argo, | Association for Consumer Research | 2002 ,
4
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Jennifer J. Argo., | University of Chicago Press | 2006 ,
5
Once More, With Feeling: The Effect of Touch on Risk-Taking
Once More, With Feeling: The Effect of Touch on Risk-Taking
Jennifer Argo, | Association for Consumer Research | 2010 ,
6
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
7
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Christian Schmid, | Association for Consumer Research | 2010 ,
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