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1
A consumer preference formation perspective on pioneering advanrage in electronic marketplace
A consumer preference formation perspective on pioneering advanrage in electronic marketplace
Kuan Pin chiang, | Association for Consumer Research | 2004 ,
2
The impact of social satisfaction on consumer satisfaction judgment
The impact of social satisfaction on consumer satisfaction judgment
Xiaojing Yang, | Association for Consumer Research | 2004 ,
3
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
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