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1
The world according to garp : the influence of lay theories about others on consumer judgment and behavior
The world according to garp : the influence of lay theories about others on consumer judgment and behavior
Gita V Johar, | Association for Consumer Research | 2004 ,
2
Where there is a will, Is there a way? the effect of lay theories of self control on goal setting and achievment
Where there is a will, Is there a way? the effect of lay theories of self control on goal setting and achievment
Anirban Mukhopadhyay, | Association for Consumer Research | 2004 ,
3
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Maureen Morrin, | Association for Consumer Research | 2002 ,
4
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
5
Do You Know Me? : Consumer Calibration of Friends' Knowledge
Do You Know Me? : Consumer Calibration of Friends' Knowledge
Andrew D. Gershoff., | University of Chicago Press | 2006 ,
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