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1
Adolescent and Adult Responses to Communications Perceived as Fear Arousing or Fear Neutral
Adolescent and Adult Responses to Communications Perceived as Fear Arousing or Fear Neutral
Frankenberger, K. D, | Association for Consumer Research | 2003 ,
2
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
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