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1
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
2
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
3
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
4
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
5
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
6
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Punam anand Keller, | Association for Consumer Research | 2010 ,
7
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
8
Shaping customer satisfaction through self-awareness cues
Shaping customer satisfaction through self-awareness cues
Michel tuan pham, | Association for Consumer Research | 2010 ,
9
Product management
Product management
Lehmann, Donald R., 325.6-L523p-안진홍 | Irwin | 1996 325.6-L523p-안진홍,
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