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1
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Deborah Roedder John, | Association for Consumer Research | 2004 ,
2
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
3
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
4
Consumer Response to Brand Extensions : Dose Culture Matter?
Consumer Response to Brand Extensions : Dose Culture Matter?
Alokparna Basu Monga, | Association for Consumer Research | 2004 ,
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