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1
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
de Jong, M.G, | Association for Consumer Research | 2008 ,
2
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Dambrin, C, | Association for Consumer Research | 2007 ,
3
Fluency Effects on Form vs. Content: Rhyming Makes Information Seem True"
Fluency Effects on Form vs. Content: Rhyming Makes Information Seem True"
Skurnik, I., | Association for Consumer Research | 2005 ,
4
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
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