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1
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
2
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
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